Earlier I have talked and helped you in answering two questions that help you in choosing right social network for your blog.In this post I would talk off third and the last question- What niche do you cover in your blog?
Niche is important for deciding the right social site for your blog.Different social media users have different tastes. For example, Digg users like tech and news related topics.So, it is of prime importance to know the tastes of the social sites user. If you have a blog on history and you are using a social site with majority of users inclined towards geography then you will hardly get any purchase from that site.
So, just do a research on different media sites and try to find out what topics are liked by the users of a particular social site.But the question that arises here is ,How can I know the tastes of the users of a social site?
Well that is not a difficult task but it requires a lot of work to research it.There are different methods I employ to research this but none of them is perfect.So, what I do is combine different methods to research.I use a combination of three methods to find the tastes of the users.By doing this I reduce the errors in research and thus try to reach a near correct result.I would talk about these methods in following paragraph.
Take a look at the frontpage of social sites you are researching-
This I think is simplest method and and gives best and nearest results among the three.Just take a look at the front page of the social sites and see what sites are appearing there.Note down the site title and niche.Do this for minimum of one week.After you are done doing this, just see what niche or category has most featured on front pages of a particular site. This is most suited for social bookmarking sites like digg.
Take a look at the tag cloud of the social site-
Tag cloud give you a broader idea about the likings of a social site user.You may wonder how tag cloud can help you in choosing the right social site for your blog?? OK, let me explain the things in some detail. Take a look on this image of one of the pages of stumble upon.
Click to enlarge
On the right side of this image you can see the tag cloud. Just see the words that are written in bigger font in this cloud.Then see whether your your blog is about this.For example, one of the words in tag cloud is business (written in bigger font). So, if your blog is about business the social site can be of your choice.
Take a look at the categories-
Categories can be quite helpful in deciding the social site.Just ask a question to yourself. Is there any category which describes your blog or in which your blog can be fitted? If you don't find any category for your blog then probably your blog is not suited for that social site.
Based on these three factors and others I have discussed in earlier posts you can reach to social media site of your choice.In any case go for 2-3 best suited social sites to get maximum from social networking.Social networking is all about communicating with your target audience and the first step is choosing a social site where you can find plenty of target audience.Once you are not taking this first step with caution ,you may fail in social network marketing.
Niche is important for deciding the right social site for your blog.Different social media users have different tastes. For example, Digg users like tech and news related topics.So, it is of prime importance to know the tastes of the social sites user. If you have a blog on history and you are using a social site with majority of users inclined towards geography then you will hardly get any purchase from that site.
So, just do a research on different media sites and try to find out what topics are liked by the users of a particular social site.But the question that arises here is ,How can I know the tastes of the users of a social site?
Well that is not a difficult task but it requires a lot of work to research it.There are different methods I employ to research this but none of them is perfect.So, what I do is combine different methods to research.I use a combination of three methods to find the tastes of the users.By doing this I reduce the errors in research and thus try to reach a near correct result.I would talk about these methods in following paragraph.
Take a look at the frontpage of social sites you are researching-
This I think is simplest method and and gives best and nearest results among the three.Just take a look at the front page of the social sites and see what sites are appearing there.Note down the site title and niche.Do this for minimum of one week.After you are done doing this, just see what niche or category has most featured on front pages of a particular site. This is most suited for social bookmarking sites like digg.
Take a look at the tag cloud of the social site-
Tag cloud give you a broader idea about the likings of a social site user.You may wonder how tag cloud can help you in choosing the right social site for your blog?? OK, let me explain the things in some detail. Take a look on this image of one of the pages of stumble upon.
Click to enlargeOn the right side of this image you can see the tag cloud. Just see the words that are written in bigger font in this cloud.Then see whether your your blog is about this.For example, one of the words in tag cloud is business (written in bigger font). So, if your blog is about business the social site can be of your choice.
Take a look at the categories-
Categories can be quite helpful in deciding the social site.Just ask a question to yourself. Is there any category which describes your blog or in which your blog can be fitted? If you don't find any category for your blog then probably your blog is not suited for that social site.
Based on these three factors and others I have discussed in earlier posts you can reach to social media site of your choice.In any case go for 2-3 best suited social sites to get maximum from social networking.Social networking is all about communicating with your target audience and the first step is choosing a social site where you can find plenty of target audience.Once you are not taking this first step with caution ,you may fail in social network marketing.
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